Macclesfield Museums are committed to looking after any information that is made available to us when you visit our website in accordance with data protection and privacy laws. This policy outlines what categories of information we retain and how we use it.
You don’t have to create an account or provide us with any personal information to access our website or visit Macclesfield Museums. However, we may ask for some personal details if you wish to access some of our services, for example:
• To register for an event (name and phone number/email address);
• To subscribe to email marketing communications such as online newsletters (name and email address);
• To become an I Support Macc Museums member (name and address/email address).
The vast majority of the personal information we hold about you will be obtained via our website’s forms or if you contact us by email.
The personal data we store and process may include:
• Your name;
• Your contact details including address, email address and phone number (this will vary depending on which of our services you are accessing, please see above)
When you provide us with your contact details you will be asked whether you wish to receive any further communications from us.
We will ensure that all personal data you supply is held in accordance with the Data Protection Act 1998 and GDPR. We do not sell or otherwise transfer personal data to any third parties unless you have consented to this or this is permitted by law.
Visits to our website
When you visit our website, the following information is received and stored by our web servers: anonymised details of your IP address, browser type and operating system; and the web pages you visited. This data is known as web server logs. We use this information strictly to analyse how the website is used by our visitors and we may archive this information in an anonymous form for historical records.
Our websites use ’cookies’ which are text files placed on your computer when you visit a site which help us understand how you use our websites. Cookies don’t collect personal data from your computer, only the data created by your browsing. Some cookies remain on your computer after you leave the website; these are called ‘persistent’ cookies. Others are deleted automatically when you close your browser and others simply expire. We use the following cookies on our websites:
Analytics cookies set by Google Analytics
We may collect non-personally-identifiable information relating to your use of our sites via Google Analytics technology. This may include: which pages you see; how long you stay; what you click on our pages; if you visit the website again; which country and city you are browsing from; etc. This data is collected for the purpose of monitoring and understanding the effectiveness of our websites.
Further information and instructions for opting out of Google Analytics tracking are available at: https://tools.google.com/dlpage/gaoptout/
Tracking cookies (social media) – Facebook, Twitter and YouTube
You can choose not to accept cookies by changing your browser settings or deleting existing cookies installed on your computer. Visit www.aboutcookies.org for information on how to do this.
We are keen to communicate details of forthcoming events, exhibitions, activities and news at Macclesfield Museums via our email mailing list, which is operated on a strictly opt-in basis. If you join our mailing list, you can opt out at any time via the “unsubscribe” link in the footer of every email we send, should you wish to. We aim to keep your data up to date and welcome any updates to your details or corrections to any inaccuracies you may wish to provide.
You have a right to request copies of the data held about you by Macclesfield Museums. To do so, please contact [email protected]
We value our relationship with you and we use your personal data to personalise our communications, improve our services and ensure we work efficiently and effectively.
If the user leaves our website via a link to a third-party website, Macclesfield Museums cannot be held responsible for the protection and privacy of any information that users provide when visiting such third-party websites. Accordingly, users should exercise caution and review the privacy statement applicable to the website in question.
Public Twitter data
Macclesfield Museums use publicly available information, such as Twitter handles, URLs mentioned in tweets and hashtag usage, to target tweets promoting the offer of Macclesfield Museums (using our Twitter accounts @maccmuseums and @maccpanda) to Twitter users who have indicated an interest in similar topics. This data is collected manually and through third-party analytics platforms that search for links and references to published research on Twitter.